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What do you get when you combine a passion for football with a greater social purpose? The Liverpool International Football Academy of course!

Liverpool Football Academy is one of those organizations that functions on the ethos of growing South African youth and potential, through sport, activity and social development. At the heart of it all, Liverpool International Football Academy aims to provide a fun and inclusive space for young soccer enthusiasts to make their mark and grow their confidence and acumen.

The Liverpool International Football Academy launched in South Africa for the first time in 2014 and has been received with enthusiasm and a great deal of excitement. A range of dynamic coaches have so far travelled in to Durban to work with 820 boys and girls aged between 6 and 16 years of age at the exclusive December Training Camps.

Given that Liverpool International Football Academy is a fairly new initiative, there are a number of upcoming developments taking place and planned for 2015. Here is a run-down of what we have been up to and some of the exciting new developments that you can look forward to in the months that follow.


The Liverpool School Tour Program- How does it work?

Schools are approached by members of our team and presented with a comprehensive presentation of the ‘Liverpool way’. Once we obtain a commitment from the school in question, our team then follows up with a Liverpool Experience Day, held especially for the learners. The Liverpool Experience Day which is held at the school on a weekend goes on for a period of three hours and is a dynamic football showcase that shows the learners how to pass like Steven Gerrard, shoot like Daniel Sturridge and try the many moves of their soccer heroes at Anfield.

Ray Curtis, the head coach from England has become an integral part of the school tour program, adding excitement to the Liverpool Academy’s offering with his own special expertise and flair.

After the training day is held, special consideration and accolades are given to the two most outstanding players from the Liverpool Experience Day. The duo is then awarded with a full year’s bursary into the academy.


Highlights of the Liverpool Experience to date

We hosted our first Liverpool Experience Day at Parkside School. The experience was a rewarding and fulfilling one, with one of the highlights being the media coverage that the event got. DeenTV on channel 355 StarSAT attended the day, and covered proceedings for their channel. CEO CJ Benjamin and Head Coach Ray Curtis were interviewed along with the two scouted players. What is also important to note is that 4-8 underprivileged children are always fitted into each of the Liverpool Experience Days to benefit from the knowledge, excitement and training on these days.

DeenTV was so impressed with the cause of the project, giving back to society and the skills development model at the heart of the academy that they have committed to shooting a series with the Liverpool International Football Academy going forward.

Training camps are planned for the 17th and 18th of July in Pietermaritzburg and then on the 25th and 26th of July in Port Shepstone. The academy will also be in Ballito on the 10th and 11 of July and at DHS on a date yet to be confirmed.


The Liverpool Experience moving forward

In the months that follow, the Liverpool International Football Academy will be conducting training camps across KZN and Gauteng. We will also be hosting the first ever Liverpool Academy ‘5- a side’ which will be held at Danville Park in Virginia in July. Other exciting developments include an upcoming tournament at Stella Football Club in which we have entered three sides.

If you would like more information on the Liverpool International Football Academy going forward you may contact us in the following ways.

Phone: 031 309 1430

E-mail: [email protected]