What is PropTech? PropTech is a combination of innovation technologies and solutions that optimise the creation and management of real estate. It refers to technology that aids or improves the way we buy, sell and manage property. Digital innovation continues to change economies and markets, reinventing the way business is done regardless of industry and growth has accelerated since the advent of Covid-19. Media and telecom sectors were impacted immediately by digital, while real estate is only now starting to benefit from the effects of digital transformation.